Privacy policy
PRIVACY POLICY – YONEX UK LTD
1. Introduction
This Privacy Policy explains how YONEX UK Ltd. (“YONEX”, “we”, “us”, “our”) collects, uses, and protects your personal data when you use our website, purchase our products, or otherwise interact with us (the “Services”).
We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner in accordance with UK data protection laws.
2. Who We Are
YONEX UK Ltd. is the data controller responsible for your personal data.
Contact details:
YONEX UK Ltd.
Yonex House
74 Wood Lane
London
W12 7RH
United Kingdom
3. The Personal Data We Collect
We may collect and process the following categories of personal data:
Information you provide directly
- Name
- Email address
- Postal address
- Telephone number
- Account login details
- Payment-related information (processed securely via third parties)
- Communications with us (e.g. customer service queries, reviews)
Information collected automatically
- IP address
- Device and browser information
- Website usage data (such as pages viewed, clicks, and browsing behaviour)
- Cookies and tracking data
Information from third parties
- Payment providers
- Delivery partners
- Analytics providers
- Affiliate companies within the YONEX group
4. Sources of Personal Data
We collect personal data from:
- Directly from you (e.g. when you create an account, place an order, or contact us)
- Automatically through your use of our website (e.g. cookies and analytics tools)
- Third parties (e.g. payment providers, delivery partners, and affiliated companies)
5. How We Use Your Personal Data
We use your personal data for the following purposes:
- To process and fulfil orders
- To manage your account
- To provide customer service and support
- To improve our products, services, and website
- To personalise your experience and content
- To conduct analytics and market research
- To send service-related communications
- To send marketing communications (where you have consented)
- To detect and prevent fraud or misuse
- To comply with legal and regulatory obligations
6. Lawful Bases for Processing
Under UK data protection law, we rely on the following legal bases:
| Purpose | Legal Basis |
| Order fulfilment | Contract |
| Account management | Contract |
| Customer support | Legitimate interests |
| Website improvement & analytics | Legitimate interests |
| Marketing communications | Consent |
| Fraud prevention & security | Legal obligation / legitimate interests |
We will only send you marketing communications if you have opted in or where otherwise permitted by law.
You can unsubscribe at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
Targeted Advertising and Analytics
We may use cookies, pixels, and similar technologies (including tools such as Google
Analytics) to:
- Understand how users interact with our website
- Improve functionality and performance
- Deliver relevant advertising
You can control these through:
- Our cookie banner
- Your browser settings
8. Sharing Your Personal Data
We may share your personal data with:
- Payment processors
- Delivery and logistics providers
- IT and website hosting providers
- Marketing and analytics providers
- Professional advisors (e.g. legal and accounting)
- Other companies within the Yonex group
We only share personal data where necessary and ensure appropriate safeguards are in place.
We do not sell your personal data.
9. International Data Transfers
Your personal data may be transferred outside the United Kingdom (for example, to other YONEX group companies or service providers).
Where this happens, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard contractual clauses
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
- Account data: retained while your account is active and up to 2 years after inactivity
- Transaction data: retained as required for legal and tax purposes
- Marketing data: retained until you withdraw your consent
11. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, please contact us at:
12. Cookies
We use cookies and similar technologies to:
- Enable website functionality
- Analyse traffic and usage
- Personalise your experience
You can manage your cookie preferences through our cookie banner or your browser settings.
13. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption (e.g. SSL)
- Secure servers
- Access controls
- Internal policies and procedures
However, no method of transmission over the internet is completely secure.
14. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children. If we become aware that such data has been collected, we will take steps to delete it.
15. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their
privacy practices.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this
page with an updated “Last updated” date.
17. Complaints
If you have any concerns about how we handle your personal data, please contact us in the first instance.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
18. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us: