Yonex Mission

At Yonex, curiosity drives us and excellence fuels our every move. Since 1946, we’ve been dedicated to bringing joy to the world through sport — with a legacy built on innovation and a passion for performance.

Our engineers, designers, and craftsmen create world-class sporting equipment that redefines design and function. At the heart of everything we do is a mission: to connect people through sport and inspire every player, from professionals to weekend enthusiasts.

By pushing boundaries, embracing authenticity, and blending masterful craftsmanship with cutting-edge technology, we deliver products that empower athletes and elevate the game.

Far beyond ordinary.

About Us

we support your sports

At Yonex, we are driven by curiosity, always reaching for the sky while staying deeply connected to our values, customers, and roots. This duality is embodied in our logo, which symbolizes the boundless blue sky and the green grass that keeps us grounded, and gives us our edge, driving us to transform endless possibilities into realities and challenges into opportunities. As we push forward on our journey, we aim to go far beyond the ordinary, realizing our mission of bringing the world together by deepening people's connection to sport and to each other to fulfill our higher purpose of crafting a better future with unique innovations.

Message from Alyssa Yoneyama, President

Find Our Subsidiaries in the Yonex Group

Discover Yonex offices and facilities across the globe, supporting innovation and excellence in sports.

View the full list of subsidiaries here